GRAPHIC DESIGN & PRINTING -
WHAT WORKS WELL TOGETHER

by Carlalet Reyeg San Gaspar


Graphic design involves the creation or manipulation of photos, colors, lines and all the elements that make up a great composition. It may be an image, text or a combination of the two.

Some perhaps of the most visible upshots of graphic design are the prints on tee shirts, company logos and brand labels, magazine layouts, print advertisements, and the like.

Graphic design has become one of communication's greatest tools in the media. It is widely used to create various images that fit a particular style or feel that accompanies concepts and themes. Graphic design works in order to create an identifiable look that can generate appeal. At the same time, it must effectively communicate the main points or embody the concept it was based on.

Nowadays, graphic design is popular in many fields. Printing, however, is perhaps the most exposed and immersed industry that deals with graphic designs. Printing companies offer products and services that are all motivated by a good design. It knows all too well that even the smallest details in the graphic design can make or break the prints.

Graphic designs combined with the elements of printing are like a match made in heaven. Graphic design with great aesthetics and style can truly stand alone. With the right printer too, a graphic design's full potential can be revealed. But with the intricacies of printing, a graphic design which has not been tailored to fit the requirements for printing might as well fall flat on its face.

There are several factors to consider in graphic design if it has to work well with or be reproduced through printing. Some of the factors that may be affected in the design are its colors.

Color Colors shown on the computer cannot be captured or replicated in its absolute hue or consistency. The colors changes because the mediums are different, computer screen versus the printed paper.

Printers use the CMYK format in order to carefully blend the colors as close as possible to the graphic design. If the designer fails to convert their creation from RGB to CMYK, then the colors used will be significantly altered.

Paper Stock Most printing companies have their own paper stock in mind as to what grade or weight suits a particular product, like business cards or postcards. Most of these are judged by the paper's opacity and brightness.

Opacity determines just how much light can pass through the paper, thus, affecting the intensity of the print's colors. Brightness, on the other hand, helps emphasize and enhance the color by the sheer whiteness of the paper.

Other paper stock that may be of lower grade or poor quality may bring different results. Customized printing that involves colored paper may not replicate the colors used by the designs on the print. The ink's color may become weak against the colored paper, bringing in no contrasting effect at all.

Finish Certain finish can adequately emphasize the colors of the design. Glossy finishes can bring out the vividness and clarity of colors. Aqueous finish applied to most prints give seals prints for protection and gives an added sheen that livens up the design.

UV coating, on the other hand, produces a significant amount of sheen on your prints. It accentuates the colors further and colors become more brilliant. UV coating too protects prints like Aqueous coating, but even better.

UV coating is more resistant to scratches, fingerprint smudge and even heat and moisture that could damage and deform it.